Appealing to Authority in the headline is a smart editorial strategy to get readers interested. I would take your criticism more seriously if you showed any understanding of the genre of writing you are commenting on.
I am fully aware of the rationale for this tactic, having published hundreds of of articles in this very genre, many in the exact same publication, a number of which have racked up multiple millions of readers.
Appealing to Authority in the headline is a smart editorial strategy to get readers interested. I would take your criticism more seriously if you showed any understanding of the genre of writing you are commenting on.
I am fully aware of the rationale for this tactic, having published hundreds of of articles in this very genre, many in the exact same publication, a number of which have racked up multiple millions of readers.
https://www.theguardian.com/profile/dean-burnett
If you're aware you should demonstrate it! Not simply show your credentials (or appeal to authority).